Tuesday, April 22, 2014

9 Rap Songs with the Best “Time” Lyrics

We must confess, we fancy ourselves some rap enthusiasts (in between listening to k-pop and the soundtrack to Twilight). True, ask Ray, Winky’s husband and Head of Marketing, and he might say his favorite rapper is Soulja Boy, but the rest of us appreciate a smooth flow and bangin’ beat every now and again. We especially go crazy over rap songs that incorporate “time” in the lyrics. We are after all, a watch design company! I’ve scoured our epic rap collection to compile a list of the best rap lyrics dealing with time. Because you know, if time was money, we’d have a milli, a milli, a milli, a milli….
If this doesn't give us street cred, we don't know what will...
1.  Drake- Fancy
“Better late than never, but never late is better/ they tell me time is money, well we’ll spend it together.”

2.  J. Cole- Mr. Nice Watch
“They say time is money but really it’s not/ if we ever go broke girl, then time is all we got” 

3.  Joe Budden- Time Flies
“Look what time does, need a reality check/It’ll remind us, you can’t run from it, it’ll always find us”

4.  Kanye West- Not Enough Time
“Not enough time in one lifetime/ to love you like you deserve”

5.  Lupe Fiasco- Gold Watch
“Got my, gold watch and my, gold chain/ with my fancy car and my diamond ring”

6.  Timbaland- Time
“She’s too invested in the hours that pass her by/ I’d pay attention if I thought it was worth the time”

7.  The Roots- One Time
“I was always late for the bus/ Just once can I be on time/ Then I started to think what’s the rush/ Who wants to be on time"

8.  French Montana- Don’t Waste My Time
“Tell ‘em, don’t waste my time (nah nah nah)”

9.  Fabolous- My Time
“Go hard today/ can’t worry about the past cause that yesterday/I’mma put it on the line cause it’s my time/ hey, hey, hey, hey/ Gotta stay on my grind cause it’s my time

We hope this list inspires you all to start rhyming like Dr. Seuss and write your own rap song. Because in the words of Fabolous, “So ya’ll better check your wrist piece, cause IT'S TIME to make history”.
Winky Designs out *drop the mic*


Thursday, April 17, 2014

5 Tips For Opening a Successful Store

Opening a retail store can be a great way to sell your own designs (say, bracelet wrap watches and cool fashion accessories?), fashions from other designers, or a combination of both. We had the amazeballs opportunity to open our first retail location in Las Vegas, Nevada in December 2013. Mostly focusing on our wholesale and online channels, we wanted a store front what would allow our business to promote brand recognition and brand exposure. Most people that have worked for a big box retailer know that when you open a new store, you just deal with moving product in and training staff. Most do not realize the amount of planning and little details that go into opening a new store. As a small business owner, opening your own store can set forth several challenges such as construction, product delays, or even lack of planning. It takes a lot of work to open your own retail store and make it a success! The following tips can help your store opening process be a successful one.
The Winky Designs flagship store!

1. PICK A THEME

First and foremost, pick a theme for your store. Take your business partner or your team to a local mall to generate and create ideas. There are sometimes hundreds of different stores in a mall; however, to help you narrow down some of the stores, look at stores that carry similar products that you’ll be carrying. Pay close attention to staging products from a visual standpoint: How are their windows set up? What type of fixtures do they have? What type of props and visual displays does every store use? What type of counter will your register be on? While on this journey at the mall, keep your phone charged so that you are able to take pictures, not to copy, but to remember the ideas that you did like. Take notes of stores that you may want to revisit. This team exercise should inspire you to gather ideas, thoughts, and paint a picture on what your future store can look like.
Pick and theme and communicate it throughout the store

2. HAVE A DETAILED FLOOR PLAN & TIMELINE

As soon as you know what unit or space your business will be occupying, come up with a detailed floor plan. Have a mock floor plan drawn out with spacing, the types of fixtures you have in mind, and a timeline to get these actions done. Give yourself time to compare prices locally and online for fixtures, displays, and hardware. Smaller businesses usually have smaller budgets and look to minimize cost as much as possible. For a small start-up business, a detailed floor plan is very important from a branding perspective. It is important to convey to the customer exactly what your business is about and what you are selling. It may be the only shot to win a customer for life. With no set vision of what your store will look like, it could be confusing to the customer what you are trying to sell in your store and therefore could hinder your potential sales. Having a detailed plan and timeline in place will allow you to be able to react to any other changes that will come up.
Plan your space efficiently to maximize selling

3. ADDING TO YOUR SPACE: MIRRORS

Simple things can add to your space like adding mirrors in your store. If you are working with a small space there are plenty of ways to make a small room appear larger than it really is. Through creative use of mirrors, you can trick the eye into thinking a room is larger, eradicating the claustrophobic or cluttered feel that many small rooms carry. Strategically placed mirrors can brighten a room and brighter rooms are often viewed by the eye as being larger than they really are. Mirrors, especially larger ones, add a sense of depth to a small space, making it appear larger; however, larger or customized mirrors can be quite expensive and can vary anywhere between $300-$900. Using a series of smaller mirrors combined can create the same effect you would get from a larger mirror and will save you a lot of money. Home Depot and Lowe’s have standard size mirrors at great prices, which will allow set up costs to be as minimal as possible.
Adding mirrors opens up the a small space and adds depth

4. ADDING TO YOUR SPACE: SIGNAGE

Another way to utilize your wall space is by adding life style photos and posters of the products that you carry in your store. Life style posters are a great way to showcase to the customers how your product will look on a live person. These posters would make a good substitute for a store that doesn't have mannequins.

Most small businesses will only have one person working in the store at a time. Have pricing around the store that can be easily seen and that is type written. Typing out a sign is much more professional than a hand-written one because it is easier to read and has a neater appearance. This will help with indirect customer service when you are busy helping someone else at the moment. 
Signage should match the theme of the store


5. POS SYSTEM

Buy a cash register to hold money and a merchant account to accept credit card payments at your store. The register should be electronic and able to capture and report a history of your cash sales. Having credit card capability will make it easier for your customers to pay and will keep you from losing sales if you are a cash-only store. There are many pos systems out there; however, Square is one of the more commonly used systems. Square will take credit card transactions through an iPhone, iPad, or Android. Smaller businesses are using Square because it’s cost efficient, simple and easy to use. Square advertises a transaction fee per transaction of 2.75%, however it’s negotiable! Just ask them. Square helps you eliminate receipt clutter and saves you money with printing and receipt paper. Most of all we are doing a good deed saving the environment. Most customers will be ok with “going green” with no tangible receipt printed out, however, there will be “that customer…” (haha), that will demand it. In this circumstance, have a receipt pad available just in case. They are available at Staples or an Office Depot type supply store.
iPads are portable and much less expensive than a traditional POS system

Taking a little bit of time and thinking your plan through before the opening process starts will save you a lot of hassles in the future. Advice for anyone thinking about opening their own store or going to start the process soon, the Winky Designs Team would say, “It’s time…to be prepared and make this store opening a successful one!”
The hard work pays off !


Monday, April 14, 2014

Container Park Fashion Show Round Up

At the beginning of the month, we had the privilege of organizing a unique and fun fashion show highlighting the amazing talents of design students from the Las Vegas Art Institute and the tenants of the Container Park located in Downtown Vegas. Locals and visitors alike came down and were treated to a lively show as well as an hour of being introduced to designers and models explaining their designs in more detail and hustlin' for votes (a very necessary skill for future success, lol!). It was such a blast and the designs were well executed and oh-so-CREATIVE! Here's a closer look at the event and a sampling of some of the phenomenal designs...

video
Las Vegas Kettle Corn dress designed by Silvya Magana
The High Points Gallery dress by Yanet Martinez-Arriaga
Winky Designs dress by Shyann Desa and Alexa Badia-Robertson
1st RUNNER UP! Lil Art Bodega dress by Vanessa Garcia
American Vagabond dress by Delight Mejia
GRAND PRIZE WINNER! Bin702 dress by Jillian Ohriner
Crazy Legs Boutique dress by Frances McCullin
Redstich dress by Tiki Jay One
2nd RUNNER UP! Sasa Sweets Chill Spot dress by Marisol Gutierrez
Sweet Spot Candy Shop dress by Haley Herdman
Blu Marble dress by Matu Cleaver
Thank you and congratulations to everyone who participated and a special thank you A City Jane for the pictures! We look forward to putting on more community events where ever we can spread the Winky joy! Leave us a comment below and let us know which one is YOUR favorite!